BNP Paribas in Hong Kong SAR News & Press
January 30, 2012 -

BNP Paribas strengthens its communication team

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Bertrand CizeauBertrand Cizeau, 43, formerly Director of Brand, Communications and Advertising for Cetelem (BNP Paribas Personal Finance), has been appointed Deputy Director for Brand, Communications and Quality for the BNP Paribas Group.

Marianne Huvé-Allard, 50, formerly Head of Brand and Communications for BNP Paribas Corporate and Investment Banking (CIB), succeeds Bertrand Cizeau as Director, Brand, Communications and Advertising for BNP Paribas Personal Finance.

Bruce Hedgcock, 53, who served as Deputy to Marianne Huvé-Allard, has now been promoted to Head of Brand and Communications for BNP Paribas CIB.

Jean-François Boutringain, 49, has been appointed Chief Operating Officer, for Brand, Communications and Quality for the BNP Paribas Group, in charge of coordinating teams and resources.

Antoine Sire, BNP Paribas Group Director of Brand, Communications and Quality, underlined that “These appointments enable us to strengthen our Communication resources at a moment when the banking sector is facing serious challenges in terms of its image. At such a time we need to make special efforts to inform, explain and ensure that the value and social usefulness of our profession is recognised and the ethical approach which we bring to our work fully appreciated by the public.”

About BNP Paribas
BNP Paribas ( has a presence in 80 countries with nearly 200,000 employees, including more than 150,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.
Rated AA- by Standard & Poor’s, BNP Paribas is one of the best rated banks in the world.

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