BNP Paribas in Hong Kong SAR News & Press
December 16, 2013 -

BNP Paribas Wealth Management Asia Pacific Appoints Head of Strategic Planning, Brand and Communications

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As part of its plan to solidify the business growth in Asia, BNP Paribas Wealth Management announces today the appointment of Helene Li as Managing Director, Head of Strategic Planning, Brand and Communications for Asia Pacific, reporting to Mignonne Cheng.

Helene will be responsible for overseeing the Asia Brand and Communications team for the Bank’s Wealth Management business, with a focus on implementing integrated marketing activities to support business development.

Mignonne Cheng, Chairman and CEO of BNP Paribas Wealth Management Asia Pacific, said, “We are excited to bring on board Helene, who will be instrumental in developing the brand strategy for our Wealth Management business, to support our robust business growth in the region.”

A seasoned management consultant and communications professional, Helene brings to this role a wealth of experience in business strategy, marketing and branding, having led regional teams at global consulting giant, Towers Watson, to serve a range of financial services clients.

Prior to this, Helene held similar roles for JP Morgan Chase Private Bank and Swiss wealth management firm Lombard Odier.  In both capacities, she was instrumental in setting up and partnering with the market leads to drive and deliver solid business propositions.

Press Contacts

Lilian Goh           +852 2909 8813
Christine Chan   +852 2909 8847

About BNP Paribas Wealth Management (

BNP Paribas Wealth Management is the world’s 7th largest private bank, present in some 30 countries. Over 6,000 professionals, based in every major financial centre, provide a private investor clientele with solutions for optimizing and managing their assets. The bank has €272 billion worth of assets under management (as at end June 2013)

About BNP Paribas Group
BNP Paribas ( has a presence in nearly 80 countries with 190,000 employees, including 145,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia-Pacific.