BNP Paribas launches the pedagogical application ‘Structured Products Selector’ - BNP Paribas Hong Kong SAR, CHINA
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April 24, 2014 - ,

BNP Paribas launches the pedagogical application ‘Structured Products Selector’

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As part of its digital strategy and in order to position itself as a leader in financial investments, BNP Paribas Wealth Management has launched the Structured Products Selector, which is a pedagogical application and website to improve knowledge on structured products for private investors. This one-of-a-kind solution has no equivalent on the market.

The Structured Products Selector is a website (https://structuredproducts-wealthmanagement.bnpparibas.com/ ) and an application for tablets (iPad and Android) that features a catalogue of structured product categories, details on each product type, educational information on structured products and a multi-criteria search.

It has been designed to improve awareness and knowledge on structured products for private investors, using existing product brochures and materials. It showcases structured products in an interesting and exciting new channel and is in line with the mobile and digital revolution.

It is available to all for free on the web and on Apple and Google Play app stores.

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About BNP Paribas Wealth Management (www.wealthmanagement.bnpparibas.com)

BNP Paribas Wealth Management is the world’s 5th largest private bank, present in some 30 countries. Over 6,000 professionals, based in every major financial centre, provide a private investor clientele with solutions for optimizing and managing their assets. The bank has €288 billion worth of assets under management (as at end December 2013)