2048!, a team composed of three Chinese students from the University of Hong Kong, were declared winners of Ace Manager – the Seventh Set, the seventh edition of BNP Paribas’ annual online business game, following the final round on 10 July 2015.
The finals were contested by 10 teams that had come through in the lead from the first and second stages of the online contest held in March and June. During these preliminary stages, teams consisting of three students tested their ability to perform various banking tasks on the basis of financial case studies linked to the BNP Paribas Group’s three core businesses – Retail Banking, Asset Management and Corporate & Institutional Banking.
The finals took place at the BNP Paribas premises in Shanghai, Hong Kong, Moscow, Paris and Madrid. The 10 teams were asked to meet one final challenge in front of a jury composed of BNP Paribas Group managers and internal experts. This final round consisted of two sections. In the early part of the day, the contestants worked on a financial case study connected with the Group’s business. During the afternoon, they were tasked to make a presentation on the new payment methods of tomorrow and explain how crowdfunding works.
The Winning Teams:
- 2048!, consisting of three Chinese students at the University of Hong Kong
- AAA, composed of three students – one Chinese, one Ukrainian and one Russian – all undertaking studies at the IE Business School.
- Acer, consisting of three Chinese students at Peking University in Beijing
- Seeking Alpha v1, made up of one Moldovan and two Latvian students at the Stockholm School of Economics in Riga
- Numenoreans, composed of three Chinese students at Shanghai University of International Business and Economics
Prizes were awarded to the teams as follows: 1st place – €6,000 and a trip to Paris; 2nd place – €3,000; 3rd place – €1,500. Tickets for tennis events were presented to the 4th– and 5th– placed teams. In addition, for the second year running, BNP Paribas offered all the finalists a wide choice of internship opportunities abroad according to current needs in the Group’s three core business fields.
‘Ace Manager – the Seventh Set’ business game was designed by BNP Paribas in-house specialists as part of the Group’s policy of raising the profile and enhancing the appeal of BNP Paribas among young people. BNP Paribas has set itself the goal of becoming one of the most attractive employer brands among students worldwide.
The purpose of the Ace Manager contest is to highlight, in a games setting, the key role of the professional banker in financing customers’ plans and projects, in line with the situation in the real economy.
In order to help raise brand awareness and enhance its appeal to students at the best universities and colleges all over the world, the Group has based the Ace Manager game on the world of tennis, a sport with which the BNP Paribas brand is already closely associated with due to the Group’s 40-year sponsorship of the game. The Group is also well-placed to recruit and offer highly interesting career prospects to young talent. Today 68% of BNP Paribas staff and customers are located outside France and the Group constantly recruits people from all over the world with a diverse range of educational qualifications and personal backgrounds.
‘Ace Manager – the Seventh Set’ in figures
- Around 20,000 contestants
- 107 countries represented
The countries most highly represented in this year’s competition were: China (6,626 contestants – up 10% on last year); Morocco, whose students continue to show great enthusiasm (2,912 contestants), India (2,100 contestants), Italy (835 contestants), France (811 contestants), Turkey, which this year saw a strong increase (724 contestants), Spain (593 contestants), Hong Kong (467 contestants), United States (359 contestants) and Senegal (356 contestants).
- The website – bnpparibas.com – has registered a total of 374,159 visits, 178,132 of them by unique visitors, and 4.3 million page views, since it first went online on 20 October 2009
- The Ace Manager Facebook page has over 37,000 fans
- The Ace Manager Twitter account has 1,000 followers
- Ace Manager has 1,500 followers on Chinese microblogging platform Sina Weibo