Head of Sales & Marketing ETS

The Head of Sales and Marketing is responsible for the distribution of ETS products in Hong Kong and any other future APAC market we may consider opening in the future.

The yearly revenue target for this distribution channel is set on a yearly basis. This includes the definition of the business plan and the implementation of the sales and marketing strategy.

More specifically the duties include:

• The issuance, marketing and sales of the relevant product range. The product range shall be defined, amongst others, in accordance with the clients’ needs, trading constraints and the product range of the concurrence.

• Distribution Network development

• Management of the team & coordination of support from Marketing Team

• Primary market reliability: process and regulatory constraints, internally and regulatory.

• Secondary market reliability: systems, sanity checks, real‐time benchmarking.

• Promotion and advertising of the product range to the targeted population within the ETS mandate.

• Marketing budget management in cooperation with the Marketing team MCS.

• High standard client service

• Close cooperation with trading team and any transversal teams involved in the business, Legal, Compliance, Risk, Operations, Middle and Back Office, IT etc…

• Market and competition analysis, market overview: identify the market flows and the corresponding margin on products.

• Define the mix ”marketing‐products” and the strategy.

• Identify local competition strength and international ETS developments to apply to local market.

• Range management: arbitrage between cost of launch and expected revenues, fee sharing and range definition;

• Define the targeted customer population and address properly.

• Close relationship management with local brokers and retail aggregator’s (Distribution Agreements, local marketing strategy).

• Work closely with the local when applicable ad agency, the global ad agency and global BNPP marketing services.

• Sales/Marketing tools design, creativity and responsibility: brochures, flyers, internet site, tutorial, seminars, etc.

• Maintain of the relevant client database to mass‐market the range of product, increase efficiency to get flows on new products.

• Entertain a wide network on the financial community: brokers or retail flow aggregators, financial press, competitors, exchanges, trading platforms, regulatory bodies.

As the leading European Union bank, and one of the world’s largest financial institutions with an uninterrupted presence in the region since 1860, BNP Paribas offers a wide range of financial services for corporate, institutional and private investors spanning corporate and institutional banking, wealth management, asset management and insurance. 

We passionately embrace diversity and are committed to fostering an inclusive workplace where all employees are valued and encourage applicants of all backgrounds, including diversity of origin, age, gender, sexual orientation, gender identity, religion applicants who may be living with a disability. We have a number of internal employee networks in place to empower our staff to act and challenge the status quo.

•BNP Paribas PRIDE is highly active in favour of the LGBTQIA+ community

•BNP Paribas MixCity which fosters better representation of women at all levels of the organization

•Ability, the mutual aid network for employees with a disability or a disabling or chronic illness

•BNP Paribas CulturAll which celebrates diverse backgrounds

BNP is committed to financing a carbon-neutral economy by 2050. The Group is a founding member of the Net-Zero Banking Alliance and has set up its own Low Carbon Transition Group to support its clients through their energy transitions.

https://careers.apac.bnpparibas/

More information 

Award Obtained

BNPP has won Top employer Europe award in a 10th consecutive year