Silvia Arto has been appointed Head of Brand and Communications and Head of CSR for Investment Solutions. Silvia reports to Jacques d’Estais, Head of Investment Solutions, and functionally to Antoine Sire Head of Brand, Communication and Quality, joining both the Brand, Communication and Quality (“BCQ”) and Investment Solutions executive committees.
In her new role Silvia Arto will be responsible for developing and delivery of Investment Solutions’ communications and CSR strategy in coordination with the Group. As a member of the BCQ committee she will contribute to the development of the Group’s brand and communication ensuring its delivery in the business lines and countries for which she is responsible
Of dual nationality, Spanish and French, Silvia Arto, 39, married with two children is a graduate of DESS (Science and Information -Journalism) at the University of Navarra (Spain) and has completed a Masters in Marketing and Communication at l’Ecole Supérieure de Commerce de Toulouse (France). She brings over 17 years of marketing, communication and journalistic experience to the role. She was Head of Communication for BNP Paribas Personal Investors in France and Head of External Communications (ex-France). She joined the Group in 1999 as Marketing Manager for Spain, then was appointed Marketing Manager in France. Before Joining BNP Paribas, she worked in telecommunication marketing, starting her career as a journalist in Spain.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the six strongest banks in the world*. The Group has a presence in more than 80 countries and more than 200,000 employees, including more than 160,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across the Europe-Mediterranean zone and boasts a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.
* Rated AA by Standard & Poor’s i.e. 3rd rating level on a scale of 22.
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